Green Valley Grocer Logo Goes Live

We are extremely grateful to Rosie Lonnon, designer and resident of West Slaithwaite, who has given freely of her time and expertise to develop a visual identity for the business.

Inspired by the idea of a barcode, in many ways symbolic of the regimented supermarket driven food industry that runs counter to our ethos at The Green Valley Grocer, Rosie has distorted and subverted the barcode image into a more fluid, organic design that delivers a fresh and contemporary feel.
For more information about Rosie and the creative services she offers, visit her website at www.loveorangesnuts.co.uk
For now the logo appears - in a slightly modified format - on the front window of the shop alongside that of The Handmade Bakery. You can also spot it on some product labels, and this will be rolled out more extensively over the coming days and weeks. We are also looking to put the brand onto our new (well, new to us at least) van, and are considering a sign to go above the awning on the shop front. Of course the logo also appears here on our website.